![]() ![]() Moving from one year (decision period) to the next is done by automatic rollover on preset dates chosen by your Instructor. In the Multi-Player you will compete against other students in your class to create the highest Total Marketing Contribution (see goals section below). Note we may have to create this for you, so just let us know if you can t find your Single-Player. All you have to do is to log into our website, go to the Music2Go menu, and click the blue Launch button to open your firm. Your goal is to generate more Marketing Contribution than your opponent. You are able to roll forward into the next decision period / year, or roll back as you wish in order to test and change your decisions. Single-Player vs Multi-Player The Music2Go Single-Player allows you to practice against a single computer controlled competitor. This will allow you to get used to the simulation before your Multi-Player competition begins. SMARTSIMS MUSIC2GO PASSWORD2 Go to and log in using the login and password provided by your Instructor 3 Watch the Single-Player Overview video for Music2Go 4 Open your Single-Player and start practicing. It contains hints and tips to get you started as well as a detailed overview of the Music2Go market segments, consumer preferences, and advertising reach and viewing habits. SMARTSIMS MUSIC2GO MANUALGetting Started 1 Read this Players Manual in full. 34Ĥ Music2Go-Intro Players Manual Music2Go is a Principles of Marketing simulation where you will plan and implement a Sales and Marketing campaign for the MP3 Player division of a large Consumer Electronics Corporation. SMARTSIMS MUSIC2GO FREE9 The Perceptual Map and Segment Movement over Time Forecast Segment Demand Advertising Media Selection Advertising Reach and Media Viewing Preferences Distribution and Sales Promotion Distribution and Retail Margin The Product Life Cycle Sales Promotion and the Product Life Cycle How do I choose a Sales Promotion Mix for my products? Chapter 3 - The Decision Screens 20 Price Product Pricing Screen How do I set the price and margin for each product? Advertising Advertising Screen Sales Promotion Sales Promotion Strategy Screen Product Development Product Development Screen (Existing Product) Launch New Product Screen Chapter 4 - Market Research Reports 28 Market Research Report Screen Market Research Reports Available Free Market Research - Some Product Details Report Free Market Research - Market Information Report Chapter 5 - Key Reports 30 Key Reports Menu Forecast Marketing Expenditure Budget Industry Benchmark Report Product Contribution Report. 7 Chapter 2: The Music2Go Scenario 8 Market Segment Overview. ![]() 2 Your Goal Maximize Marketing Contribution. 1 Music2Go-Intro Players Manual (revision F) Smartsims International LtdĢ Music2Go-Intro Players Manual 2 Getting Started. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |